The administrator of the National Highway Traffic Safety Administration has announced that 10 major auto manufacturers have committed to installing automatic emergency braking as a standard feature in all new vehicles they produce. For Mark Rosekind, administrator of the NHTSA, this seems to indicate a “new era in safety technology.”
The commitment has been made by some of the top vehicle companies:
- Mercedes Benz
This represents 57% of light-duty vehicle sales that took place in the U.S. for 2014, which would make a major difference on the road if sales continued as such when the braking technology is in place. As of now, there is no definitive date for when the technology will enter new cars for these manufacturers.
AEB Technology Can Lead to Reduction of Collisions
According to the Insurance Institute for Highway Safety (IIHS), automatic emergency braking technology can help reduce real world accidents. AEB technology works by applying the brakes autonomously in a vehicle to help avoid a collision. It uses sensors to monitor road conditions, braking in emergency situations when a driver does not respond fast enough. The IIHS also reports that the technology may be able to reduce accident injury claims by 35%.
The technology can take over in many situations such as when a driver is:
- Driving while intoxicated
- Under the influence of drugs
- Drowsy, tired, or asleep behind the wheel
- Making a bad driving decision such as speeding
- Distracted with their phone or passengers
Regardless of whether a driver is reckless or simply makes a mistake, the AEB technology could save their life and the lives of those around them. Essentially, it is designed to make sure you don’t hit whatever is in front of you, no matter what state of mind you may be in when behind the wheel.
A New Focus: Preventing, Not Just Protecting
This will further the new mindset of the National Highway Traffic Safety Administration to not just provide protection for occupants when a crash occurs, but to prevent the crash from ever happening. This announcement is a major step towards making crash prevention technology all the more available to consumers across the nation.
The U.S. Department of Transportation and the IIHS have openly encouraged all other light-vehicle and trucking manufacturers to make the same commitment to include automated crash prevention technology in their vehicles to help improve the safety of U.S. roadways as soon as possible.